Leighton Meester has joined forces with Vera Wang to support bone marrow centre DKMS.
The Gossip Girl star – who is the face of the fashion house- is teaming up with the founder of DKMS Katharina Harf and Vera Wang to raise awareness on the need for bone marrow donors.
Vera Wang has designed a T-shirt with the words “Share the Love” for the campaign. The shirt comes as a gift with a $78 purchase from Vera Wang’s fragrance collection Lovestruck. The offer begins March 28 at Macy’s.
Leighton will feature in the campaign to promote the effort with Kerri Mullen, a 19-year-old leukaemia survivor who was saved by a bone marrow donation from a DKMS donor. DKMS is touted as the world’s largest marrow donor centre.
“‘Share the love’ is an altruistic idea of love – it’s about giving the gift of life to a stranger,” Leighton said, according to WWD.
Leighton is the face of Lovestruck and has previously told of her shock at being approached by Vera to be an ambassador for the product.
“I was at one of her shows and she mouthed to me across the runway, ‘I want to talk to you’ I was like, ‘OMG, what does Vera Wang want to talk to me about?’ I thought I’d done something wrong!” she said.
“The next day, I got a call asking if I wanted to represent her new fragrance.”
The beauty has said she is thrilled to be representing the scent.
“I love her clothes and obviously when I first smelt Lovestruck I loved it too! It’s got an edginess that really appealed to me,” she gushed.